Client: Hope for the Future
Director: Michael Kvick
Director of Photography: Michael Kvick
Copywriting: Michael Kvick
BTS: Tosca Santangelo
Are you Ready?
This short social ad was written and filmed for the NGO Hope for the Future which provides employment opportunities for individuals who have been sexually exploited. They work together with these individuals to give them hope and give them an occupational opportunity to have them come out of their situation.
The scene was shot for social media and included a version with both English and German text.
The scene opens with the client sitting at the workspace in a darker room with lighting enough to illuminate the back of the room where the new sewing machine is. As the camera dollies in we have the Hope for the Future character step in, ask the client if they are ready, and walk off-screen right. And the screen fades to the call to action.